Maintaining service levels in rural areas

The importance of a high-quality public transport service to rural and remote communities cannot be overestimated. However, maintaining service levels in these sparsely populated, rural areas is increasingly challenging, and can be expensive.

Challenge: The (cost) balancing act

Transport authorities cannot ignore the responsibility of providing transport and mobility for all members of society. Yet meeting the transport requirements of rural, remote and isolated communities, while balancing costs and budgets is a serious challenge for those who are responsible for providing an effective and efficient, quality transport service to people living in these areas. 

Solution: On-demand transport

On-demand transport – or demand responsive transport (DRT) – is an effective means of providing public transport service in rural areas. These services can make a huge, positive difference for people living in these areas – both in terms of their local economy, as well as their social engagement and happiness.

However, in order for these DRT services to run effectively, it is important to implement a system that can handle them efficiently. Indeed, modern technology can be used to ensure transport trips are booked, processed and dispatched with minimal manual involvement; enabling staff to focus on the work they really need to do.

Furthermore, the system will handle billing and will enable immediate responses to trip requests in regards to queries relating to price, departure times and duration of the journey.

Benefits: Reducing costs and improving passenger satisfaction

Offering on-demand services will reduce costs – thanks to eliminating trips with no or few passengers, and leads to much more efficient fleet utilisation.

It will also lead to increased passenger satisfaction which makes it possible to provide effective transport service in areas where public transport routes and services would otherwise be reduced or closed down. The on-demand service is reliable and can more easily be adjusted to the needs of the passengers.